El Secadero de Reviverdes is a vibrant woodworking hub for artisans and carpenters located in Granada, Spain. Housing classes, workshops, a store as well as a meeting space for clients, El Secadero is dedicated to fostering collaboration, education, and connection among apprentices, makers, craftspeople, and professionals.
Founded by Javi Fuentes, the project involved developing a visual identity for a former tobacco drying facility being transformed into a communal creative space. Drawing from the site’s raw, evolving nature, the new identity takes from its structures, material textures, and surrounding natural landscape — balancing tradition, sustainability, craftsmanship, and professionalism with playfulness. Particularly influenced by modular forms and a sense of open potential, the visual direction reflects the project’s slogan, “espacio para crear” meaning “a space to create”.
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