2023
Golly Gosh is a carefully curated vintage and pre-loved clothing store in the heart of Dublin City, offering designer and second-hand garments. A long-standing local favourite, the shop has been an established presence for over 10 years.
Working in close collaboration with Jose Galang, I developed a refreshed visual identity centred on a bespoke logotype with bubble-like letterforms and a defined colour palette. Building on this, I extended the system through supporting motifs and graphic elements from the custom logotype. The resulting identity translates the expressive nature of the name into a cohesive visual system, balancing kitsch vintage references with a contemporary approach, shaped for strong visibility within a constrained street-facing storefront setting.
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