GOLLY GOSH
logo design (2023)In close collaboration with Jose Galang, manager of the vintage boutique, I had created a logotype, and helped curate Golly Gosh’s new identity. Jose specifically envisioned bold, bubble-like letterforms for the refresh. The challenge was not only to design an eye-catching logo for the storefront but also to craft a custom logo that appropriately reflected the essence of the brand. From exaggerated snappy shapes to high contrasting type, I aimed to mirror the lively and expressive tone in the name of the shop itself. The final design captures the kitschy aesthetic, and charm of a vintage boutique, while also exuding a cool and contemporary feel.