LOUISE CORTEZ

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I’M GRAND MAM

logo design (2024)

A brand refresh for the I’m Grand Mam dynamic duo, PJ Kirby and Kevin Twomey. The entertaining I’m Grand Mam podcast explores the collective life landmarks that accompany growing up gay today.

Revitalising their brand with a fresh, fun and vibrant new look, I had designed a new logo and podcast artwork. References for inspiration included The Powerpuff Girls and Hubba Bubba gum, pinpointing bold text and luminous graphics. The goal was to celebrate and capture I’m Grand Mam’s bright and playful energy.